After some time in the wilderness with Nike Valiant Labs creative startup brands, I got the call to work behind the berm in Beaverton on elevating Nike Employment brand (including Converse). A voice that is more inline with the rest of the brand, a mind-expanding amount of internal comms, strategy, initiatives, new content streams, an experiential corporate conference jobs booth, and of course the MVP of it all — a big brand-new complicated website for jobs.nike.com.
As Creative Director and lead writer, we had a small internal creative team and lots of agency vendors to wrangle and coax excellent work from. We also had more stakeholders than stakes to pitch this tent. If you know anything about Nike, there’s about a thousand people who can say no to an idea and almost no one who can say yes.
Where others had tried before I got there with no approval, the site and its accompanying rain fly and tent stakes and guyed out lines finally got pitched, made and launched under my watch. Now we can all get jobs at Nike using a pretty, clean site. Now they call me Captain Tying Knots.