You shouldn’t trust someone who’s never worn Vans. So when it was time to outfit the crew at Ace Hotel Downtown Los Angeles, Ace worked with Vans to create Ace Hotel x Vans Era 59. Guiding the creative vision of the campaign, an ambitious satellite of the intricate Ace x Vans footwear nexus, Noise Grind came to life online as part of our unveiling. Rolled out in advance of National Go Skate Day, Noise Grind is an interactive audio game designed and produced by Atelier that tests players' ability to identify skateboard tricks by ear. Working closely with Vans to guide trackpad traffic to the site — with prizes including dishing out a new pair of Vans each month for a year, two nights at Ace Hotel Downtown LA to top scorers, and putting shoes on a ton of feet. The campaign also included a special party and screening of Stacy Peralta’s Dogtown and Z-Boys with Tony Alva and personal skateboarding hero Steve Caballero showing up to shred 11 in The Theatre at Ace Hotel. App/social/digital/events.