Creative direction for the release campaign of Paul Thomas Anderson’s Warner Bros. film Inherent Vice. The first production of Thomas Pynchon's work blessed personally by the man himself. The launch included a red carpet screening event at The Theatre at Ace Hotel DTLA, corresponding art shows in New York, London, and LA based on the psychedelic ground the film covers including Joshua Light Show, John Van Hamersveld, The Haas Brothers, Steven Harrington, Alia Penner, Travis Millard, Lili Lakich, Dustin Stanton, Jonah Freeman and Justin Lowe. Rounding it out, we launched a special release on limited edition 10" vinyl of the Inherent Vice Soundtrack with Jonny Greenwood and had a listening party for cast & crew. Print/digital/social/curation/event/spiritual.