Atelier Ace always enjoyed its position as the secret sauce shop for all things Ace. But when Ace Hotel co-founder, public voice and spirit guide Alex Calderwood passed away, the top brass needed a new voice to represent the Ace movement. It fell to the Ace internal creative studio, Atelier Ace, to become that voice.
As Creative Editor in Chief, I established the tone for the Atelier, which became the public-facing voice for Ace Hotel. I wrote the website, brand guidelines, and helped lead the overall look and feel of the Atelier debutante. Brand/voice/website/strategy/brand guidelines.